Free Shopify Tool
Know the exact ROAS your ads must hit before you spend a single dollar. Real Shopify fees, return rate and shipping all included.
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Break-Even ROAS
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Cost Breakdown (per order)
Most ROAS calculators ignore Shopify fees, return costs and transaction fees. Here's what actually goes into your BEROAS.
Break-Even ROAS (BEROAS) is the minimum return on ad spend your Shopify store needs to cover all costs — excluding ad spend itself — and not lose money on advertising.
If your BEROAS is 2.5x, every $1 spent on ads must generate at least $2.50 in revenue to break even. Anything below that and you're losing money on every sale.
Most calculators ignore Shopify fees, return rates, and transaction costs. This one includes all of them.
The most common mistake Shopify store owners make is setting a ROAS target without accounting for their actual cost structure. They aim for 2x because it sounds safe — but with a 30% gross margin, even 3x ROAS loses money after fees and returns.
Your BEROAS changes with your Shopify plan, payment gateway, return rate, and order volume. That's why you need to calculate it specifically for your store — not use someone else's benchmark.
Use your BEROAS as the floor for any ad campaign. Your target ROAS should be comfortably above it.
What is a good ROAS for Shopify stores?
There is no universal "good" ROAS — it depends entirely on your margins. A 70% gross margin business can be profitable at 1.5x ROAS while a 20% gross margin business might need 6x or more. Always calculate your specific BEROAS first, then set your target ROAS at least 30–50% above it to leave room for a healthy profit.
How does Shopify plan affect my break-even ROAS?
Your Shopify plan affects BEROAS in two ways. First, if you use a third-party payment gateway, higher plans charge lower transaction fees (2% Basic → 1% Shopify → 0.5% Advanced), directly reducing your cost per order. Second, the monthly plan cost spreads across your orders — so higher volume stores see lower per-order fixed costs from the plan fee.
Why does return rate matter for ROAS calculation?
Returns reduce your actual revenue per order. A 10% return rate means 1 in 10 customers returns the product. You paid for the ad click, processed and shipped the order, and still received no net revenue. This allowance must be factored into your BEROAS or you'll be running profitable-looking campaigns that are actually losing money.
What is the difference between BEROAS and Target ROAS?
BEROAS is the floor — the minimum ROAS to not lose money. Target ROAS is the ROAS you aim for to achieve your desired profit margin. If your BEROAS is 2.5x and you want a 20% net margin, your target ROAS will be higher — typically 3.5x to 5x depending on your cost structure. Always keep your ad campaigns targeting well above your BEROAS.
Does this calculator work for Meta, Google and TikTok ads?
Yes. ROAS is platform-agnostic — the formula is the same whether you're running Meta Ads, Google Shopping, TikTok Ads, or any other platform. The calculator tells you the minimum revenue per dollar spent on ads, regardless of which platform you advertise on.
Is this Shopify ROAS calculator free?
Yes, completely free forever. No account needed, no email required, no hidden charges. Run as many calculations as you need for any of your Shopify products.